Amazon Web Services

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The AWS Challenge

The AWS Challenge

Design a system/service that can enable content distribution for streaming of live events and pre-stored content to different kinds of mobile devices

Company Info

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. Amazon Web Services offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

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CIO Profile

Shane Owenby
Managing Director, Asia Pacific, Amazon Web Services (AWS)

Shane Owenby has been the Managing Director of Amazon Web Services (AWS)

The Challenge


Mentor’s Profile

Jury Members

  • Shane Owenby

    Managing Director, Asia Pacific, Amazon Web Services (AWS)

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    Shane Owenby

    Shane Owenby has been the Managing Director of Amazon Web Services (AWS) for Asia Pacific (APAC) since Oct 2009. In this capacity, Owenby leads the customer facing teams that help organizations across APAC learn about and implement the AWS cloud computing platform. His AWS management responsibilities include sales, business operations, business development through channels and alliances, as well as marketing.

    Owenby has served customers across APAC for more than a decade, operating from Singapore for the past nine years and another two from Sydney, Australia. The AWS APAC team helps customers, including start-ups, small and medium companies, enterprises, government agencies and educational institutions, to save money, accelerate their time to market, and focus on their core business by using AWS rather than the undifferentiated “heavy lifting” of managing IT infrastructure.

    With more than 17 years in the IT industry, Owenby began his career at IBM in Research Triangle Park on the east coast of the U.S., and then moved to CollabNet, a Silicon Valley startup. Prior to joining AWS, Owenby also held senior management positions across the APAC region at both Oracle and Red Hat.

  • Harish Rao

    Senior Vice President and Chief Technology Officer - Infrastructure Services, Capgemini

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    Harish Rao

    Harish is responsible for the development of the strategy and technology direction for Business Infrastructure Services with a special focus on Service Orchestration strategy and proposition development. He is also the executive sponsor for our CTO and Architecture community.

  • Prof. Bhatnagar

    Prof. at Indian Institute of Management (IIMA), Ahmedabad.

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    Prof. Bhatnagar

    Prof. Bhatnagar worked for 30 years at IIM Ahmedabad prior to his resignation in September 2003. He started his career as a Systems Analyst (May 1970 to Jan. 1972 at the IIMA Computer Centre). During this period he was a part of the team that set up IIMA's first Computer Centre. He completed the doctoral program at IIMA in 1975. From May 1975 onward he was a member of the faculty of Computers and Information Systems Group at IIMA (1975-Assistant Professor, 1978-Associate Professor and from 1981 July onwards as Professor). He held the CMC Chair Professorship in Information Technology at IIMA for 6 years.

    He chaired many academic committees at IIMA and served as the Dean of IIMA for two years. He was also a member of the governing board of IIMA. He headed many large research initiatives at IIMA: Associate Coordinator of UNDP-CAM Project (1985-87), Coordinator of UNDP CAM Project (1987-88). He also coordinated the activities of a CIDA sponsored Centre for Telecom Policy Studies established at IIMA in collaboration with McGill University. He was the first coordinator of the Centre for Electronic Governance set up at IIMA with the sponsorship of Oracle (India), Caldera (formerly SCO) and Compaq.

    He was a visiting professor at the Eastern and Southern African Management Institute, Tanzania in 1982-83. During 1988-89 he was a visiting professor at Fairleigh Dickinson University, New Jersey and Adjunct Faculty at New York University. He was a Visiting Fellow (summer 1989) at East West Centre, Hawaii and an adjunct faculty with School of Public Health, University of North Carolina in 1998-99. He spent two full years and four half years at the World Bank in Washington DC (October 2000 to June 2006) as a consultant advisor on e-Government.

    Prof. Bhatnagar is currently an honorary adjunct professor at the Indian Institute of Management, Ahmedabad (IIMA). He works as a part time advisor to the National Institute for Smart Government (NISG), Hyderabad.


    He was associated with the advisory board of several educational institutions such as, State Bank Institute of Information and Communication Management (SBI ICM), Hyderabad, NIIT, engineering colleges in Gujarat and CMC Research and Development Centre, Hyderabad. He was a member of the ‘Computer Science Board’ set up by All India Council for Technical Education and a committee set up by planning commission to look into manpower needs of the Indian software industry. He is currently on the board of Governors of Navarachna University Baroda. He has chaired selection panel for vice chancellor of a state university and has been the President’s nominee for the Jawaharlal Nehru University (JNU). He has written about issues in management and higher education in newspapers.

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Participate online! Tweet your solution to Amazon Web Services’ Challenge with the #RealtimeContent.

Contest starts from 31st Oct. Read contest terms and conditions