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The Salesforce Challenge

The Salesforce Challenge

Present a technology vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option

Company Info is the world's largest provider of customer relationship management (CRM) software. pioneered the shift to cloud computing and continues to deliver the next generation of technology that is social, mobile and cloud. With the #1 solutions for sales, service, marketing and cloud platforms, provides...

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Bicycle Bytes Contest:

The bicycle has been around for a few hundred years, yet the full potential of bicycling as a reliable and eco-friendly mode of transport has not yet been realized around the world. If you have a technology solution or a story to tell, which will change the mindset of the current consumer tweet with #MyBicycleStories. You can even enter a blog, note, video or any other form of submission, only make sure to tweet the links to us using the above Hash tag. Share your technology ideas to redefine bicycling as an upscale mode of transportation! Please read terms and conditions

CIO Profile

Mr. Peter Coffee
VP and Head of Platform Research, 

Peter Coffee joined in 2007 after 19 years as a senior

The Challenge


Jury Members

  • Mr. Peter Coffee

    VP and Head of Platform Research,

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    Mr. Peter Coffee

    Peter Coffee joined in 2007 after 19 years as a senior contributor to PC Tech Journal, PC Week and eWEEK. He has 29 years professional experience in application development tools and practices; he has been a keynote speaker or workshop leader at technical meetings, industry events, and academic conferences throughout the U.S. and in Asia, Australia, Canada, Latin America and western Europe. Peter served as the first manager of PC integration at The Aerospace Corporation, where he also worked in space-asset applications of AI techniques; before that, he held project management roles for Exxon operations ranging from the Gulf Coast to the Arctic. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has held faculty appointments at Pepperdine, UCLA and Chapman College. He is the author of two books: How To Program Java, and Peter Coffee Teaches PCs.

Jury Members

  • Aruna Jayanthi

    Chief Executive Officer, Capgemini India

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    Aruna Jayanthi

    Aruna Jayanthi is the Chief Executive Officer of Capgemini India, one of the biggest business units of Capgemini group. Aruna is responsible for operations across all the business units – Consulting, Technology and Outsourcing services in India with a focus to increase the integration and performance of over 40,000 growing employee base.

    Prior to assuming the role of a CEO in January 2011, Aruna was the Global Delivery Officer for Capgemini Outsourcing, where she improved quality, productivity and profitability of Capgemini's outsourcing operations worldwide.

    Aruna joined Capgemini in early 2000 and was part of the core team that initiated and setup Capgemini's offshore capabilities. In 2002 she focused exclusively on Outsourcing and started operations in India, with Applications Management and later on expanding to Remote Infrastructure Management in 2003. She also initiated the BPO services in India and was actively involved in growing the business organically and via acquisitions. In 2007, she moved to a global role as head of delivery for Outsourcing.

    Aruna has over 2 decades experience in the IT services industry and has worked in both multinationals and pure-play companies. She has worked out of Europe and North America and continues to travel extensively meeting customers, analysts and Capgemini staff, getting a pulse of customer expectations and market direction.

    Aruna has been elected as an Executive Council member of NASSCOM and she plans to work towards strengthening India as a global talent pool for the IT-BPM segment by creating programmes that bridge the industry-academia gap.

    Within a short period of being appointed CEO, Aruna has quickly made her mark in the world of Indian business. She has been ranked 3rd in Fortune India's list of 50 Most Powerful Women in Business 2012 and has also featured prominently in Business Today's list of Most Powerful Women 2012 for two consecutive years. Recently, Aruna was awarded with India Today Woman in the Corporate World at the India Today Women Summit 2013.

    Aruna has done her Masters in Management Studies in Finance from Narsee Monjee Institute of Management Studies.

  • Lanny Cohen

    Global Chief Technology Officer, Capgemini

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    Lanny Cohen

    Lanny Cohen runs the Group's global CTO network. Acting across all the Capgemini businesses, he helps the whole Group integrate new technology trends and respond to client needs and is responsible for strengthening the relationship with partners on technology matters. He also chairs the Group Intellectual Property (IP) solutions board and is chairman of the North America Country Board, which coordinates commercial activities of Capgemini in North America.

  • Dr. Nilay Yajnik

    Professor & Chairman, Information Systems, NMIMS

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    Dr. Nilay Yajnik

    Dr. Nilay Yajnik has completed his Ph.D. in Management Studies from the University of Mumbai, Master of Management Studies from NMIMS (University of Mumbai) and Master of Science (Technology) from the Birla Institute of Technology and Science Pilani.. He has over 13 years of experience in the IT industry with companies such as Wipro Infotech and Digital-HP in areas spanning Program Management, Learning Services and Business Development. He also has around 20 years of teaching experience. His teaching and research interests include information systems applications in business, ERP, IT strategy, innovation and e-business. He also mentors technology start ups and serves on the Advisory Boards of several organizations. He is currently Professor and Chairman of the Information Systems Area at the Narsee Monjee Institute of Management Studies, Mumbai

    Dr. Nilay Yajnik is a recipient of several awards including the Higher Education Forum "Outstanding Contribution to Teaching Award", NMIMS Best Teacher Award, The Dewang Mehta "Best Teacher in IT" Award, AIMS International "Distinguished Service Award", Computer Society of India Award for contribution to the student community and the Indian Society for Training and Development Second Best Paper Award.

    Dr. Nilay Yajnik has several publications to his credit at the National and International level. He also serves on the Editorial Boards of several International Journals. Dr. Nilay Yajnik is a Corporate trainer and serves on the Executive Committee of the Bombay Management Association and the IT Committee and the Education Committee of the Indian Merchants Chamber. Dr. Nilay Yajnik is an Alumnus of the Harvard Business School's Global Colloquium on Participant Centered Learning held in July 2011 in Boston, USA.

Missed the deadline?

Now is the time to shine!

Participate online! Tweet your solution to Challenge with the #MyBicycleStories

Contest starts from 12th December. Read contest terms and conditions